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I'M

alice B. Nelson.

UX/UI DESIGNER & WEB DESIGNER
Succulent

01 PROFESSIONAL

SKILLS

FIGMA

75%

70%

SKETCH

80%

70%

80%

SHOPIFY

70%

UNBOUNCE

90%

INSTAPAGE

MAILCHIMP

70%

ADOBE XD 

WIX

90%

PHOTOSHOP

95%

ILLUSTRATOR

 HTML & CSS

85%

WORDPRESS

85%

PROFESSIONAL 

Originally going to school for film and film production, I started my career as tech and customer support for a stock media company. Taking phone calls about the frustrations of customers, I realized the customer journey wasn't always the easiest. There sprang my passion for the user experience and design. On my own time, I took classes for front end design as well as UX/UI design. If I am going to learn how to design the best customer experience, why not be able to implement it as well? While working from digital marketing to UX/UI design- the customer journey is front and center of whatever I'm working on. 

In my free time I love to spoil my two cats, try and perfect my taco recipe, and explore the lesser-known parts of Austin. 

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PORTFOLIO

Experience

2020-2021

Gannett (formerly ThriveHive)

UX/UI Designer

  • Designed and mockuped websites through Photoshop, Adobe XD, and Zeplin (high-fidelity)

  • Created all images and the design guide for the corresponding websites

2019-2020

ThriveHive

Conversion Specialist

  • Designed and created landing pages for dozens of verticals (B2B & B2C) with the goal of collecting leads

  • Set up Google Analytics and Conversion goals to ensure tracking of potential prospects

  • Renewed and updated existing landing pages by optimizing their code and content

2018-2019

ThriveHive (formerly Statesman Media)

Campaign Manager

  • Social Product Lead - Responsible for QA’ing and optimizing all social campaigns of the Campaign Manager Team

  • Created, maintained, and optimized digital advertising campaigns for social, display, and SEM advertising -managing more than $100K in monthly revenue

  • Implemented conversion tracking and enhanced campaigned performance through tracking pixels in Google Analytics and Facebook Ads Manager

2017-2018

BcForward @ Facebook

Marketing Expert

  • Consulted with SMBs in dozens of verticals and advised clients on how to build and optimize successful Facebook ad campaigns- generating more than $100K in revenue each quarter

  • Advised clients and developers on how to implement the Facebook Pixel, standard events and parameters and then leveraged those resources to build custom audiences, retargeting, and conversion campaigns

2017

Unfriend Studios

UI/UX Design

  • Responsible for creating sketch, wireframe, prototype, and visual mockups for both web and mobile apps

  • Designed and developed websites and graphics for clients

2021-Present

Whereoware (formerly LookThink)

UX/UI Designer

  • Created sitemaps, user flows, wireframes, style tiles, UI kits, branding guidelines, and hi-fidelity prototypes and production-ready mockups

  • Designed custom graphics for website, email, and social media

  • Managed and updated client websites on both the Wordpress and Acquia CMS

2014-2017

StoryBlocks (formerly VideoBlocks)

Experience Expert

  • Provided quality customer service through phones and email, After Effects technical support, and a great user experience

  • Designed, coded, and deployed promotional emails for marketing campaigns

PORTFOLIO
EXPERIENCEO

© 2023 by Alice B. Nelson.

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